Working together as a Studio we split off into different groups depending on what areas are needed to create a Brand. To start with we needed a logo. 

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We decided to go with a typographic led brand. This helps the logo be inclusive and can be used on a variety of touchpoints and further projects. 

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We came up with the tagline 'Our brighter future starts now' this signals towasrds the 2030 deadline to reach Zero emissions. We also wanted to highlight Cheltenham within this. Being a festival town we wanted to reflect this within the brand. 

Together our work was presented to the Cheltenham city council. Each of our touch points/initiatives shown how the branding and messages can be used throughout the City to spread the message. We as a studio wanted to show these messages in fun, different and interactive ways. 

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By doing so this helps spread the message further. We also wanted to use social media as a big contribution to this project. As this is a project that is aimed at all ages especially the new generations, this tool would be invaluable. 

Using a countdown concept with typography we wanted to highlight this countdown towards 2030. This also creates a fin GIF which can be used within different areas. 

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As a group we decided on what fonts would be used colours and concepts. This was so the work is cohesive and fits the brief. 

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We worked on separate touchpoints that highlighted within the 'roadmap' provided by the Council to help reduce our emissions.